Wednesday, September 15, 2010

False Memories from Simply Observing Others

Have you ever wondered if you really did something, or did you just remember the event because you watched someone else perform the action?

If so, don’t feel bad. Experts continue to gather evidence that memory is not always reliable.

Interestingly, the insight came as a team of psychologists were studying imagination, a recognized method by which false memories can be created.

In an experiment, psychologists found that people who had watched a video of someone else doing a simple action — shaking a bottle or shuffling a deck of cards, for example — often remembered doing the action themselves two weeks later.

“We were stunned,” says Gerald Echterhoff, of Jacobs University Bremen. As a result, Echterhoff and collegues changed the focus of the invesitgation to examine this phenomenon with a series of experiments.

In each experiment, participants performed several simple actions. Then they watched videos of someone else doing simple actions—some of which they had already performed, and some of which they had not.

Two weeks later, they were asked which actions they had done. They were much more likely to falsely remember doing an action if they had watched someone else do it. This happened even when participants were told about the effect and warned that it could happen to them.

Source: Association for Psychological Science

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